Katherine has worked in the Perth marketing field, specialising in B2C retail, since graduating from Curtin University with a Bachelor of Mass Communication with a double major in Marketing & Journalism. While completing her degree she also undertook business units at both the University of California, Los Angeles (UCLA) and Harvard University in America. Katherine is passionate about digital and social media marketing (with a special interest in Facebook) and using honed tools, practices and expertise to grow a loyal brand profile while building communication between a business and its consumers.